8-10 July 2022 | Westergas
  • The Industry Lab

An important and compelling day of regional coffee and hospitality trade-focused talks and panels.


Join the most influential players from across The Netherlands’ vibrant coffee and food service sector at The Amsterdam Coffee Festival Industry Lab on Friday 11 September. 

2021 Programme available soon. 

Check out the 2020 Programme below. 

The Industry Lab

The day will open with the presentation of Allegra's new in-depth research report on Coffee at Work in the Benelux. Given by World Coffee Portal and The Allegra Group’s CEO Jeffrey Young, the presentation will be followed by a panel series featuring industry leaders from across the coffee and associated sectors in the region. 

11:30    The Coffee Break  
Current & Future Trends for Coffee in the Workplace

Coffee at work in the Netherlands is a secondary employment condition. But the days of instant coffee and iced coffee are far behind us. With the rise of single serve machines for the home, the importance of coffee quality among employees has grown and with it expectations towards the employer.

Panel discussion with:
Arnaud van Amerongen, President & Co-Owner, Aequator AG and Coffee First
Aart Eskes, Barista Trainer, Smit&Dorlas
Maarten van der Jagt, Co-Founder, Giraffe Coffee
Liesbeth Sleijster, Owner, Butterfly Coffee and SCA Trainer
Jeske Menken, Global Concept Manager, Spaces
Lauren Jeffrey, Head of Mindspace Netherlands
Willem Huisman, Sales Director BRITA Professional France Benelux
Rose van Asten, SCA Coordinator and Barista Trainer
Moderated by: Jeffrey Young, CEO & Founder, The Allegra Group and World Coffee Portal with Jainy Gans, koffieTcacao magazine

12:15    ‘20’s Café Culture 
Consumer Trends, Developments & What’s Next?

What should a contemporary coffee shop have? What do your guests expect? What are the latest trends and possibilities?

Panel discussion with:
Henk Langkemper, Owner, Espresso Service West B.V
Jeroen Veldkamp, Co-Founder, COFFEELAB
Peter van Eijl, Founder and CEO, Doppio Espresso
Jeroen Vester, Founder, Ninetynine
Moniek Smit, Specialty Coffee and Barista Pioneer, Doppio Espresso
Hans Tietema, Owner, Kaldi koffie & thee
Rob Berghmans, Founder, Caffenation Specialty Coffee Roasters
Cameron Fry, Creative Director, Liqui Group
Wobbe van Zoelen, Owner, Anne & Max
Grardie Akkerhuis, Owner, Lebkov & Sons

13:00    Brewing Tea for Profit
Macro-trends & Opportunities in Benelux Hospitality

For years, tea in the hospitality industry was second best. The European Tea Society wants to change this. Let yourself be guided in the world of temperature, infusion, water, tea and food.

By Kiona Malinka, assisted by Liesbeth Sleijster

14:00    The Trainers Panel 
Specialty Coffee Players Changing the Landscape in The Netherlands

If good coffee on your grinder is first, making good coffee is second. What are the pitfalls and challenges in your case? The coffee trainers discuss this with each other and with the public.

Panel discussion with:
Rose van Asten, SCA National Coordinator and Barista Trainer    
Liesbeth Sleijster, Owner, Butterfly Coffee and SCA Trainer
Joost Leopold, SCA Trainer, Co-Owner of The Coffee School
Richard Schukkink, CEO, International Tea & Coffee Academy

The Industry Day

The Industry Day is the perfect opportunity to network with more than 4,000 industry peers, and also: 

  • Meet new suppliers
  • Cultivate strategic partnerships
  • Discover the latest food and beverage innovations
  • Gain access to top-notch education
  • Elevate your coffee knowledge

C-Level exec, coffee buyer, hospitality owner, entrepreneur, investor or influencer, the Industry Day at The Amsterdam Coffee Festival is curated to help you stay ahead of the curve. 

You are invited to apply for accreditation to the event, which will give you complimentary access on Friday 11 September. 

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