The 5THWAVE Podcast is making its Amsterdam Coffee Festival debut! 🔥
To celebrate 10 incredible years of the Amsterdam Coffee Festival, we’re bringing you a special edition of the 5THWAVE Industry Programme—packed with
game-changing talks,
bold discussions, and
deep insights from industry leaders, entrepreneurs, and coffee innovators.
Join Jeffrey Young, founder of The Allegra Group, as he leads insightful conversations with some of the most interesting names in coffee. From how espresso technology has evolved, to the rise of alternative drinks and insights on how to connect with new consumers, we’ll explore the shifts that have defined the past decade—and predict the trends that will shape the next 10 years of specialty coffee.
2025 PROGRAMME
Espresso Evolved: A Decade of Innovation in Espresso Machines
💡 How technology and culture have redefined espresso, from specialty cafés to global coffee hubs.
Speakers:
Henk Langkemper
- Co Owner Espresso Service West, La Marzocco distributor NL
Andrea Zamprogno
- Product Manager, Sanremo
Johan Van De Bunt,
- Dalla Corte, FAEMA
Anton Mathes
- Head of Product Development, Ligre
Women in Coffee: Driving Change and Innovation
💡 Exploring the impact of women in the coffee industry—from farm to cup. This discussion will highlight the challenges, opportunities, and the future of gender inclusivity in coffee.
Speakers:
Bregje Deben
- Co-owner of De Koffieschool
Anke Erichsen
- Global Board Member of the Woman in Coffee Alliance
Annelise Scholl
- Founder of Grounds Coffees.
Dagmar Geerlings
- Owner of Dagger Coffee
Navigating EUDR: Practical Insights for European Coffee Players
💡 The EU Deforestation Regulation (EUDR) is reshaping coffee sourcing. This session breaks down key requirements, traceability challenges, and compliance strategies to help European businesses adapt and minimize risk.
Hosted by
Pieke Abelman
- Owner of Barista College
The Future of Coffee Marketing: Connecting with New Consumers
💡 Innovative marketing strategies, storytelling, and trends that connect coffee brands with tomorrow's audience.
Speakers:
Rob Berghmans
- Founder and Owner of Caffenation
Bryan Serwatka
- Coffee Community Manager at Minor Figures
Yorick Bruins
- Co-founder of Wakuli
Coffee at Work 2.0: The Rise of Smart Coffee Vending
💡 How innovation and technology are reshaping coffee solutions for workplaces and beyond.
Speakers:
Willem Huisman
- Sales Director Professional BRITA Benelux
Theo Leene
- Managing Director Powder Products Benelux
Vince Kelders
- Group Category Leader Hot Drinks Selecta
Joost Neopal
- Headmaster, AST and Coffee Consultant at De Koffieschool
Friday 4 April 2025
From Niche to Necessity: 10 Years of Specialty Coffee in the Benelux
💡 Reflecting on a decade of growth and what lies ahead for the specialty coffee community.
Speakers:
Esther Maasdam
- Co-founder Manhattan Coffee Roasters
Rose Van Asten
- Coffee Consultant & Specialty Coffee Association Barista Trainer
Marc Kluijver
- Publisher of koffieTcacao Magazine
Roasting Success: The Blueprint for Building Coffee Brands in the Benelux
💡 Insights from leaders who turned passion into thriving coffee businesses.
Speakers:
Joris Goossens
- Commercial Director Keen Roastery & Keen Coffee Bar
Jens Crabbe
- Owner MOK Coffee
Véronique Heylen
- Senior Sales Trader for Sucafina NV
Café 2025: The Drinks Trends You Need to Know
💡 Why cafés are embracing alternative drinks to stay ahead of the curve in an evolving market.
Speakers:
Merijn Gijsbers
- Barista Champion, Authorised SCA Trainer, Owner of Het Koffiegenootschap. Brand-Ambassador for Alpro
Dennis Durlinger
- Brand Manager at Monin
Ahmed Mahla
- Head Roaster, Spicekix Coffee Lab
Vicky Ceulemans
- Founder of Bodhi Drinks
Coffee Competitions: More Than Just a Trophy
💡 How competitions drive innovation, elevate barista skills, and shape the future of specialty coffee.
Speakers:
Julia Kuin
- Barista Market Development Lead Benelux at Oatly
Rose van Asten
- Coffee Consultant & Specialty Coffee Association Barista Trainer
Lex Wenneker
- Owner of Friedhats Coffee and the Friedhats FUKU Cafe
Zjevaun Janga
- Owner Ripsnorter
Bringing its forward-thinking interview series to the live stage, this special edition will dive into the business of progressive coffee culture—looking back at the evolution of the industry and ahead to what’s next.
Don’t miss this unique opportunity to experience the
5THWAVE Podcast live!