The 5THWAVE Podcast is making its Amsterdam Coffee Festival debut! đ„
To celebrate 10 incredible years of the Amsterdam Coffee Festival, we’re bringing you a special edition of the 5THWAVE Industry Programme—packed with
game-changing talks,
bold discussions, and
deep insights from industry leaders, entrepreneurs, and coffee innovators.
Join Jeffrey Young, founder of The Allegra Group, as he leads insightful conversations with some of the most interesting names in coffee. From how espresso technology has evolved, to the rise of alternative drinks and insights on how to connect with new consumers, we’ll explore the shifts that have defined the past decade—and predict the trends that will shape the next 10 years of specialty coffee.
Espresso Evolved: A Decade of Innovation in Espresso Machines
How technology and culture have redefined espresso, from specialty cafés to global coffee hubs.
Speakers:
Henk Langkemper
Co-owner Espresso Service West, La Marzocco distributor NL
Andrea Zamprogno
Product Manager, Sanremo
Johan Van De Bunt
Dalla Corte, FAEMA
Anton Mathes
Head of Product Development, Ligre
12:00
Women in Coffee: Driving Change and Innovation
Exploring the impact of women in the coffee industry—from farm to cup. This discussion will highlight the challenges, opportunities, and the future of gender inclusivity in coffee.
Speakers:
Bregje Deben
Co-owner of De Koffieschool
Anke Erichsen
Global Board Member of the Woman in Coffee Alliance
Annelise Scholl
Founder of Grounds Coffees
Dagmar Geerlings
Founder of Dagger Coffee
13:00
Navigating EUDR: Practical Insights for European Coffee Players
The EU Deforestation Regulation (EUDR) is reshaping coffee sourcing. This session breaks down key requirements, traceability challenges, and compliance strategies to help European businesses adapt and minimize risk.
Hosted by
Pieke Abelman
Owner of Barista College
15:00
The Future of Coffee Marketing: Connecting with New Consumers
Innovative marketing strategies, storytelling, and trends that connect coffee brands with tomorrow's audience.
Speakers:
Rob Berghmans
Founder and Owner of Caffenation
Bryan Serwatka
Coffee Community Manager at Minor Figures
Yorick Bruins
Co-founder of Wakuli
16:00
Coffee at Work 2.0: The Rise of Smart Coffee Vending
How innovation and technology are reshaping coffee solutions for workplaces and beyond.
Speakers:
Willem Huisman
Sales Director Professional BRITA Benelux
Theo Leene
Managing Director Powder Products Benelux
Vince Kelders
Group Category Leader Hot Drinks at Selecta
Joost Leopold
Headmaster, AST and Coffee Consultant at De Koffieschool
11:00
From Niche to Necessity: 10 Years of Specialty Coffee in the Benelux
Reflecting on a decade of growth and what lies ahead for the specialty coffee community.
Speakers:
Esther Maasdam
Co-founder Manhattan Coffee Roasters
Rose Van Asten
Coffee Consultant & Specialty Coffee Association Barista Trainer
Marc Kluijver
Founder of KTC Magazine
12:00
Roasting Success: The Blueprint for Building Coffee Brands in the Benelux
Insights from leaders who turned passion into thriving coffee businesses.
Speakers:
Joris Goossens
Commercial Director Keen Roastery & Keen Coffee Bar
Jens Crabbe
Owner MOK Coffee
VĂ©ronique Heylen
Senior Sales Trader for Sucafina NV
14:00
Café 2025: The Drinks Trends You Need to Know
Why cafés are embracing alternative drinks to stay ahead of the curve in an evolving market.
Speakers:
Merijn Gijsbers
Barista Champion, Authorised SCA Trainer, Owner of Het Koffiegenootschap. Brand-Ambassador for Alpro
Dennis Durlinger
Brand Manager at Monin
Ahmed Mahla
Head Roaster, Spicekix Coffee Lab
Vicky Ceulemans
Founder of Bodhi Drinks
15:00
Coffee Competitions: More Than Just a Trophy
How competitions drive innovation, elevate barista skills, and shape the future of specialty coffee.
Speakers:
Julia Kuin
Barista Market Development Lead Benelux at Oatly
Rose van Asten
Coffee Consultant & Specialty Coffee Association Barista Trainer
Lex Wenneker
Owner of Friedhats Coffee and the Friedhats FUKU Cafe
Zjevaun Janga
Owner Ripsnorter
Bringing its forward-thinking interview series to the live stage, this special edition will dive into the business of progressive coffee culture—looking back at the evolution of the industry and ahead to what’s next.
Don’t miss this unique opportunity to experience the
5THWAVE Podcast live!