Dutch English
3 - 5 april 2025 / NDSM LOODS
Dutch English
3 - 5 april 2025 / NDSM LOODS
Shaping the Future of Coffee Business
5THWAVE Podcast
The 5THWAVE Podcast is making its Amsterdam Coffee Festival debut! 🔥

To celebrate 10 incredible years of the Amsterdam Coffee Festival, we’re bringing you a special edition of the 5THWAVE Industry Programme—packed with game-changing talks, bold discussions, and deep insights from industry leaders, entrepreneurs, and coffee innovators.

Join Jeffrey Young, founder of The Allegra Group, as he leads insightful conversations with some of the most interesting names in coffee. From how espresso technology has evolved, to the rise of alternative drinks and insights on how to connect with new consumers, we’ll explore the shifts that have defined the past decade—and predict the trends that will shape the next 10 years of specialty coffee.
 
2025 PROGRAMME
 

Thursday 3 April 2025
 

Espresso Evolved: A Decade of Innovation in Espresso Machines
💡 How technology and culture have redefined espresso, from specialty cafés to global coffee hubs.

Speakers:
Henk Langkemper
- Co Owner Espresso Service West, La Marzocco distributor NL

Andrea Zamprogno
- Product Manager, Sanremo

Johan Van De Bunt,
- Dalla Corte, FAEMA

Anton Mathes
- Head of Product Development, Ligre


Women in Coffee: Driving Change and Innovation
💡 Exploring the impact of women in the coffee industry—from farm to cup. This discussion will highlight the challenges, opportunities, and the future of gender inclusivity in coffee.

Speakers:
Bregje Deben
- Co-owner of De Koffieschool 

Anke Erichsen
- Global Board Member of the Woman in Coffee Alliance

Annelise Scholl
- Founder of Grounds Coffees.

Dagmar Geerlings 
- Owner of Dagger Coffee 
   

Navigating EUDR: Practical Insights for European Coffee Players
💡 The EU Deforestation Regulation (EUDR) is reshaping coffee sourcing. This session breaks down key requirements, traceability challenges, and compliance strategies to help European businesses adapt and minimize risk.

Hosted by
Pieke Abelman
- Owner of Barista College


The Future of Coffee Marketing: Connecting with New Consumers
💡 Innovative marketing strategies, storytelling, and trends that connect coffee brands with tomorrow's audience.

Speakers:
Rob Berghmans
- Founder and Owner of Caffenation

Bryan Serwatka
- Coffee Community Manager at Minor Figures

Yorick Bruins
- Co-founder of Wakuli


Coffee at Work 2.0: The Rise of Smart Coffee Vending
💡 How innovation and technology are reshaping coffee solutions for workplaces and beyond.

Speakers:
Willem Huisman
- Sales Director Professional BRITA Benelux

Theo Leene
- Managing Director Powder Products Benelux

Vince Kelders
- Group Category Leader Hot Drinks Selecta

Joost Neopal
- Headmaster, AST and Coffee Consultant at De Koffieschool


Friday 4 April 2025

From Niche to Necessity: 10 Years of Specialty Coffee in the Benelux
💡 Reflecting on a decade of growth and what lies ahead for the specialty coffee community.

Speakers:
Esther Maasdam
- Co-founder Manhattan Coffee Roasters

Rose Van Asten
- Coffee Consultant & Specialty Coffee Association Barista Trainer

Marc Kluijver
- Publisher of koffieTcacao Magazine


Roasting Success: The Blueprint for Building Coffee Brands in the Benelux
💡 Insights from leaders who turned passion into thriving coffee businesses.

Speakers:
Joris Goossens
- Commercial Director Keen Roastery & Keen Coffee Bar

Jens Crabbe
- Owner MOK Coffee

Véronique Heylen 
- Senior Sales Trader for Sucafina NV


Café 2025: The Drinks Trends You Need to Know
💡 Why cafés are embracing alternative drinks to stay ahead of the curve in an evolving market.

Speakers:
Merijn Gijsbers
- Barista Champion, Authorised SCA Trainer, Owner of Het Koffiegenootschap. Brand-Ambassador for Alpro 

Dennis Durlinger
- Brand Manager at Monin

Ahmed Mahla
- Head Roaster, Spicekix Coffee Lab

Vicky Ceulemans
- Founder of Bodhi Drinks


Coffee Competitions: More Than Just a Trophy
💡 How competitions drive innovation, elevate barista skills, and shape the future of specialty coffee.

Speakers:
Julia Kuin
- Barista Market Development Lead Benelux at Oatly

Rose van Asten
- Coffee Consultant & Specialty Coffee Association Barista Trainer

Lex Wenneker
- Owner of Friedhats Coffee and the Friedhats FUKU Cafe

Zjevaun Janga 
- Owner Ripsnorter


 Bringing its forward-thinking interview series to the live stage, this special edition will dive into the business of progressive coffee culture—looking back at the evolution of the industry and ahead to what’s next.

Don’t miss this unique opportunity to experience the  5THWAVE Podcast live!

Follow Us

Facebook
Instagram
LinkedIn
Proudly sponsored by
Brita
Aillio
La Marzocco
Alpro
Hario
Sanremo
Aiya Tea
Monin
Packiro
Roemah Indonesia
5THWAVE MAGAZINE
World Coffee Portal
koffieTcacao magazine
© 2025 Coffee Ventures Europe Ltd.
Keep in touch
Sign up to our newsletter
for the latest line-up updates
No thanks